Essential for effective marketing the consumer must not only see what they are going to get they must know what it will be like to Wear, Taste and Experience before they will do so in person.
It’s the most Critical type of photography and requires a photographer with Exemplary Lighting Skills and a background in Advertising & Business. The difference between a product looking cheap and plasticy as opposed to sophisticated and elegant is primarily controlled by the photographic lighting technique.
Every type of material along with the intended use lends itself to a particular lighting technique to best show off its unique qualities you wish to convey. For example, something seemly simple as a sponge can look rough and abrasive or soft and supple depending on lighting technique. Also, to be considered, are the consumer demographics and product price point; you can actually make a product look too expensive, or not enough, depending on these factors.
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